Professional Experience

At Bruckman Media, I partner with businesses across a wide range of industries to develop integrated marketing strategies with social media at the core. I work closely with clients to understand their business goals, then translate those objectives into creative campaigns that increase brand awareness, strengthen community engagement, and drive measurable results. I lead the creative strategy process by researching industry trends, analyzing platform performance, and conducting in-depth content and analytics reviews to identify opportunities and refine each client's marketing approach. From developing content concepts and promotional campaigns to briefing creative teams and guiding production, I help ensure every campaign aligns with both the brand's voice and business objectives.

Beyond social strategy, I coordinate commercial productions, develop concepts for television, streaming, and digital campaigns, and oversee traditional media buying across television, billboards, and connected TV platforms including Hulu and Paramount+. I also manage athlete endorsement partnerships for clients, helping execute campaigns featuring professional athletes that extend across social media, advertising, and live events. In addition, I collaborate with clients to plan and promote fundraising initiatives, community activations, and corporate events that create meaningful connections between brands and their audiences. My role brings together strategic planning, creative direction, media strategy, and partnership management to help businesses tell compelling stories across every stage of the customer journey.